Vice Provost for Distributed Education & Instructional Technology

eLearning Support for Faculty and Academic Units


Business Processes and Marketing for eLearning
[Service key: S=Self-service resources; C=Consultation/referral; T=Training; P=Program promotion; PM=Project management]

    • Clear Path eLearning process - S/C/T/PM: A comprehensive, clearly documented, step-by-step process for developing online and hybrid courses and programs. Web resources include templates and instructions for design and development of courses and programs, academic policy information, instructional design and development basics, and technology quick start guides.
    • Marketing tools and templates - S/C: Templates and instructions on marketing questions to ask and guidance on selecting external firms. Consultation on market analysis and pricing.
    • Program and course syndication - C: Information on syndicating course content beyond the University, including external sales, revenue sharing models, and contracts and agreements.
    • Intellectual property templates - S/C: Instructions and templates for use with online courses.
    • Eduventures market research - C: Working with national leader to conduct market research on selected U of M online offerings.
    • Digital Campus program marketing - P: Production of print and electronic materials and attendance at marketing events to promote the U of M's online and hybrid offerings. Includes use of social networking tools including Facebook, Twitter, blogs, and web analytics.
    • Federal and state regulatory compliance for online learning - C: Coordinating compliance with regulations affecting online and hybrid learning including state authorization of courses and programs for students outside of Minnesota.
    • Workforce Investment Act (WIA) clearinghouse - S/C: Coordinating WIA certification of U of M credit and non-credit courses to serve displaced workers.
    • Strategic program marketing and syndication - PM: Directly supporting a limited number of projects to market/syndicate strategic programs.